K-EASY
The Lucky Coconut
Visual and Package design organic coconut; K-easy
The project is part of Head100 Co,. Ltd. (BKK, TH) 2021
Design part: Visual strategy / Graphic Design
The brand was looking to create a playful and easy-to-drink identity for their organic product. To achieve this, I designed a vibrant packaging scheme that featured a palm leaf tree element. This added a tropical touch and sense of fun to the visuals and colors of the product. Keeping in mind the client's request, I made sure to maintain the green color to identify the coconut drink product.
Adding some fun and making it stand out from other coconut brands, we included cheerful quote stickers in the packaging that are revealed after peeling.