Sandfun modular toy
System design
Visual branding
Naming
Logo design
Product
Packaging design
Design System
Fall class of 2022 at Pratt Institute
Brief
The project is part of the Design System class Fall 2022 at Pratt Institute
Sandfun is a modular beach toy designed for children aged 6-7 years old, which encourages creativity, problem-solving, and interactive play with others. The toy also promotes outdoor play by allowing kids to touch and feel nature. Additionally, adults can enjoy and relax by spending time making sculptures outdoors.
Finding
I worked to design a brand system by incorporating the design elements inspired by my toy character; the entire system - from product development to promotional launch - has been transformed into a cohesive and innovative experience. This approach not only adds a unique identity to the product but also helps to create a lasting impression on customers.
