K-easy
The Lucky Coconut
Visual branding
Logo design
Graphic design
Packaging design
Creative Designer at Head100 Co,. Ltd.
Brief
K-easy is an organic coconut drink brand. The brand is mainly imported overseas, including the USA, Hong Kong, Singapore, etc. For easy-to-drink moments, K-easy is not only approaching organic and tasty fresh coconut, but the brand also wants to represent energetic and fun, targeting young targets who are first trialing authentic Thai coconut drinks.
Finding
I designed a vibrant packaging scheme that featured a palm leaf tree element. This added a tropical touch and sense of fun to the visuals and colors of the product. Keeping in mind the client's request, I made sure to maintain the green color to identify the coconut drink product. Adding some fun and making it stand out from other coconut brands, we included cheerful quote stickers in the packaging that are revealed after peeling.
