Bow-tie Cinema
System design
Visual Branding
Logo design
Graphic design
Typography and Information Design
Fall class of 2022 at Pratt Institute
Brief
The goal of the brief is to explore the typeface inspired by signage and its effects around the city. This typeface was inspired by the shadow I found on a pharmacy store sign. This new Display font series, “The Spot,” explores the positive and negative space between the shadow shapes.
Finding
Redesign the Logo with the Spot character concept
After finishing the character design, I applied my character concept to the Bow-Tie, the local cinema service showing how my display font design is used and applied
